Google Lawsuit Involves Locksmith Ads

Google is facing a lawsuit regarding the advertising practices associated with their search engine. The lawsuit claims that they are knowingly allowing fraudulent locksmiths to advertise, thereby taking business from legitimate locksmiths.

The lawsuit was filed in Federal Court in Virginia. It states that Google “knows full well that it is publishing hundreds of names of locksmiths who are performing those services illegally, yet continues to do so.”

Locksmith Brad Kolker, who is not part of the lawsuit, says he sees this type of fraud all the time. In just one week he had five incidents of clients being ripped off by fraudulent locksmiths claiming that they worked for Kolker.

Kolker says, “All of these deceptive, misleading ads have diverted many of our clients.”

A spokesman for Google did not offer a comment on the pending suit, but they did have a blog post that addressed the situation:

“We’ve allocated substantial technical, financial and human resources to stopping bad advertising practices and protecting users on the web. Hundreds of our engineers, policy experts and others have dedicated their careers to this work.” The blog was written by Mike Hochberg, the director of ads engineering at Google.

Posted on August 26, 2014 at 10:00 AM